I turn the complexity of digital marketing into measurable growth.
For over 20 years, I've helped businesses scale organic visibility and optimize conversion processes with tailored strategies, including through AI. Not just consulting, but operational direction: coordinating your resources, streamlining processes, integrating AI and GEO into visibility strategies, and building digital marketing teams that become self-sufficient over time.
Solutions for your business
Strategy & Visibility- SEO
- Content strategy
- Online branding
- SEO + User Experience
- Web Analytics
- Competitor analysis
- AI & SEO
- Training
- On-demand/ongoing support
Experience
The moment I picked up a computer to write my thesis in Philosophy of Law, I knew it would become my working tool. Right after graduating in 2000, I started working in SEO. I quickly became passionate about the field, and within a couple of years I was also handling web marketing. I worked as an SEO specialist at several major web agencies in Milan and Rome, then as web marketing director for a business services company. From 2016 to 2021, I co-directed BEM Research.
Today I work as an SEO consultant and temporary manager for digital marketing teams. I collaborate with agencies and companies of various kinds, from e-commerce to publishing. I've also taught SEO and SEM as a lecturer in university Master's programs, supporting subjects like Business Economics, and I regularly speak at industry conferences and events.
For the work I do, knowing English well is a must — I write and speak it correctly, but of course I got some help from Claude, just to leave nothing to chance. 🙂